Excel is a powerful tool to achieve what it is designed for. But using spreadsheets to perform CRM functions comes at a cost for the business, which is much higher than what they save by using Excel as CRM.
The best CRM for small businesses is not necessarily the one which has less enterprise level features or which saves more money. Zoho vs Salesforce comparison for SMB companies is not new, but the dynamics have changed with the introduction of Salesforce Essentials.
Business as usual doesn’t appeal growth-focused businesses. Benefits of CRM software for small and medium businesses go way beyond just efficient contact management and helps them in achieving operational excellence. Find out why SMEs should use CRM.
Key imperatives for marketing and sales collaboration in order to deal with the ever evolving customer expectations and to adapt to the changing selling environment.
B2B sales involve longer sales cycles and multiple decision makers in an organization. To deal with such challenges, even the best B2B sales CRM software could prove ineffective in absence of the right strategy, best practices and business processes.
CRM technology has revolutionized engagement with customers. But before investing in it, business heads should understand how to use it to build customer relationships for improving business profitability.