There is one thing you can’t ignore if you want your business to fetch profits and loyal customers in the long run. That is the customer experience. These days, businesses are implementing a number of tools and techniques to enhance their customer experience. And the very first thing to do is to have a CRM software in place.
The basic function of CRM systems is to collect and organize your customer data. And this proper organization and analysis of data leads to smooth customer experience, customized marketing campaigns, personalized customer support, easy invoicing, easier access to customer data, increased workflow efficiency, improved upselling and cross-selling, etc.
One very important thing that makes all of this possible is the integration of your CRM with other business software.
Salesforce is the leading business CRM software in the market right now. And one of the major reasons for this is its seamless integration with any type of business software with the help of Heroku.
What is Heroku?
Heroku is a cloud platform that lets companies build, deliver, monitor and scale apps. There is no restriction of any programming language which makes it developer-friendly. https://mentormate.com/blog/what-is-heroku-used-for-cloud-development/
Thus, it helps you and your developers focus on actual app development rather than on setting up an infrastructure.
Why Do Businesses Love Heroku?
Two major resources that every business wants to minimize are cost incurred and time spent. Heroku helps you do both. It’s the fastest and most-economical platform to create an enterprise-level application. Heroku’s ecosystem of support is backed by Salesforce and AWS. It is almost impossible to build such in-house solutions with similar efficiency.
Not only this, but Heroku also comes with many added benefits:
1.Excellent User Interface:
Heroku is a platform for developers, by developers. So, there is a USAID mutual understanding of making the platform easy to use. You can, anytime, visualize application health, display activity levels of servers, provide traffic data, and dynos on both the Heroku Connect dashboard and Heroku dashboard.
2. Quick App Development:
In addition to using AWS infrastructure, Heroku offers a number of add-ons that significantly minimize project time and cost incurred. Wondering how? Your developers need not worry about load balancing and building email servers. This means that your developers can focus only on creative aspects of development.
3. Supports multiple programming languages:
Heroku supports various programming languages which are one more reason why developers love it. It currently supports Node.js, Java, Ruby, PHP, Python, Go, Scala and Clojure. It works with many open-source languages to provide flexibility in selecting from a wide range of plug and play tools. Thus, integrating with the existing system becomes super smooth and easy.
4. Knowledgeable and active community:
Heroku community is always there for you. A lot of information and support is available 24*7 through Heroku’s Dev Center, Help and Partners. Apart from this, there exists an active community of developers on various online forums. The community keeps on developing new add-ons to enhance the functioning of Heroku thereby making it easier to quickly deploy new applications.
5. Reliability and Stability:
Heroku is built on AWS infrastructure and backed by Salesforce. Thus, it is exceptionally reliable. Businesses that utilize an application built on Heroku offload Reliability and Stability: cost security side concerns to Amazon who employ a fulltime team of experts dedicated to infrastructure security. Both Amazon and Salesforce have the capacity, engineers, IT infrastructure, ability, and understanding to fend-off modern attacks.
Heroku and Salesforce Creating Synergy
The real power with Heroku lies in its easy integration with Salesforce. Using Heroku Connect, you are able to create a bidirectional sync between your customer-centric apps and Salesforce. It helps you reduce the amount of development operations and engineering work.
Thus, if you’re using Heroku to build your customer-centric apps, forget about the integration trouble. Heroku Connect easily integrates with Salesforce and picks objects relevant to the app. It provides a pure data integration—only object and table data are synced.
Here’s one example is given by the Heroku development center. Your business could have one or more Salesforce orgs syncing to the same Heroku Postgres database, and perform periodic actions such as analytics, invoice generation, lookups with other services, and so on. The output of these actions could modify existing database rows, or generate new ones in a different table that’s synced back to Salesforce if needed.
Other ways to integrate Salesforce with Heroku are by using the Salesforce platform event, calling the salesforce REST API, using mulesoft and apex HTTP callouts.
Heroku and Salesforce when come together create a synergy that boosts RoI of your Salesforce investment. Heroku is easy to use and a developer-friendly tool. And both are easily integrable using Heroku Connect. Many businesses are already enhancing their Salesforce RoI using Heroku. What about you?
Contact Salesforce Partner Cymetrix Software to get more details about Heroku Salesforce.