CRM giant Salesforce is planning to tap into Blockchain Technology this year at Dreamforce ’18
As new Lightning features keep rolling in, sooner or later, migration to Salesforce Lighting from Classic is inevitable. What is Salesforce Lightning and how do you decide if migration from Classic is right for your business?
Key imperatives for marketing and sales collaboration in order to deal with the ever evolving customer expectations and to adapt to the changing selling environment.
B2B sales involve longer sales cycles and multiple decision makers in an organization. To deal with such challenges, even the best B2B sales CRM software could prove ineffective in absence of the right strategy, best practices and business processes.
CRM technology has revolutionized engagement with customers. But before investing in it, business heads should understand how to use it to build customer relationships for improving business profitability.
Distributed Marketing by Salesforce wants to help B2B2C marketers add personalization to corporate-level marketing campaigns and create a unified experience across every customer touch-point. What value can CMOs get out of this?
Lightning continues to strike and Dreamforce 2017 was no exception. Sharing our key takeaways from Lightning Roundtable discussion and introduction of myLightning features announced at the event.