B2B sales involve longer sales cycles and multiple decision makers in an organization. To deal with such challenges, even the best B2B sales CRM software could prove ineffective in absence of the right strategy, best practices and business processes.
CRM technology has revolutionized engagement with customers. But before investing in it, business heads should understand how to use it to build customer relationships for improving business profitability.
Distributed Marketing by Salesforce wants to help B2B2C marketers add personalization to corporate-level marketing campaigns and create a unified experience across every customer touch-point. What value can CMOs get out of this?
Lightning continues to strike and Dreamforce 2017 was no exception. Sharing our key takeaways from Lightning Roundtable discussion and introduction of myLightning features announced at the event.
Cymetrix Software now provides Salesforce services from its new office at Long Beach in California, USA. A note on what it means for our overseas clients and an introduction of our key service areas.
Salesforce provides the ability to track usage of its service. But IT and business leaders will have to further understand and optimize Salesforce licensing that has already been purchased.
Salesforce may be the best tool that your business ever had, but if not implemented well, it won’t help you meet the anticipated business objectives. Sharing key CRM implementation challenges- before, during and after the project.